Drin, a rapper from northern Brazil, wanted something unique and provocative for the release of his single “Jeans”. He envisioned fun, colorful illustrations with a sexual tone, aligned with the aesthetics of emojis, chats, and stickers.

Inspired by contemporary visual language, especially popular among young people, the universe of “Jeans” uses emojis and chat elements to create an immediate and visually stimulating connection. Emojis are universal and expressive, allowing for quick and efficient communication of emotions and ideas. These illustrations were designed to be not only attractive but also to tell a story.

A story of a playful yet bold universe that reflects the essence of his music and artistic personality, through a “world of perverted and indecent thoughts,” but always with a touch of irreverence that avoids vulgarity and keeps the fun.

Client

Drin

Role

Illustration

Year

2021

Team

Creative Direction:
Lucas Nunes

Illustration:
Rafaela de Prada