In the debut album “Croa” by Flor de Mururé, a transmasculine artist from the Amazon, Afro-Brazilian spirituality and gender identity come together with vibrant colors and symbolic images. The album explores the deep connection between the material and spiritual worlds, weaving in references from candomblé and umbanda with Flor’s personal journey. Through the photographic work of creative director Rafaela Kennedy, they aim to show Flor’s path using colors, tones, and icons that relate to the album’s story and its religious connections, pointing to the journey the artist takes during the production.

Client

Flor de Mururé

Role

Art Direction
Graphic Design

Year

2024

Press

Carta Capital
Diário de Pernambuco
EBC Rádios
G1
O Liberal

Team

Studio:
Psica

Creative Direction and Photo:
Rafaela Kennedy

Art Direction and Design:
Rafaela de Prada

Stylist:
Flor de Mururé

Beauty:
Isabella Pamplona