















Dove
Art Direction
Graphic Design
2023
Cannes Lion 2023
Bronze in Outdoor
Clube de Criação
Silver in Direct Marketing
Clube de Criação
Bronze in Public Relations
Effie Awards Brazil
TikTok Awards
Best Campaign focusing on DE&I
Dove, in its new global approach, reinforces its commitment to inclusion and diversity, highlighting beauty in all its forms. The brand launched a campaign called “A Seat in the Sun,” which questions whether the beach—associated with summer and Brazil’s 40-degree weather—is really democratic and welcoming to all body types.
As part of the initiative, Dove developed wider and stronger beach chairs to ensure the comfort of people with larger bodies. These chairs were distributed for free on popular beaches, integrating a larger project that includes a space in Leme, Rio de Janeiro, dedicated to discussing topics like fatphobia, accessibility, and inclusion.
Dove, em seu novo posicionamento global, reforça seu compromisso com a inclusão e a diversidade, destacando a beleza em todas as suas formas. A marca lançou a campanha “Um Lugar Ao Sol”, que questiona se a praia, associada ao verão e aos 40 graus do Brasil, é realmente democrática e acolhedora para todos os tipos de corpos.
Como parte da iniciativa, a Dove desenvolveu cadeiras de praia mais largas e resistentes para garantir o conforto de pessoas com corpos maiores. Essas cadeiras foram distribuídas gratuitamente em praias populares, integrando um projeto maior que inclui um espaço no Leme, Rio de Janeiro, dedicado a discutir temas como gordofobia, acessibilidade e inclusão.
Agency:
SOKO
Creative Direction:
Elisa Gerber
Art Direction:
Rafaela de Prada, Morgana Ávila
Design:
Rafaela de Prada, Morgana Ávila, Eduarda Nieto, Gabriela Kalix
Copy:
Eduarda Buarque
Photo:
Milena Paulina, Wendy Andrade
Dove, in its new global approach, reinforces its commitment to inclusion and diversity, highlighting beauty in all its forms. The brand launched a campaign called “A Seat in the Sun,” which questions whether the beach—associated with summer and Brazil’s 40-degree weather—is really democratic and welcoming to all body types.
As part of the initiative, Dove developed wider and stronger beach chairs to ensure the comfort of people with larger bodies. These chairs were distributed for free on popular beaches, integrating a larger project that includes a space in Leme, Rio de Janeiro, dedicated to discussing topics like fatphobia, accessibility, and inclusion.
Dove
Art Direction
Graphic Design
2023
Cannes Lion 2023
Bronze in Outdoor
Clube de Criação
Silver in Direct Marketing
Clube de Criação
Bronze in Public Relations
Effie Awards Brazil
TikTok Awards
Best Campaign focusing on DE&I
Uol
Meio & Mensagem
B9
Propmark
Update or Die!
Terra
Agency:
SOKO
Creative Direction:
Elisa Gerber
Art Direction:
Rafaela de Prada, Morgana Ávila
Design:
Rafaela de Prada, Morgana Ávila, Eduarda Nieto, Gabriela Kalix
Copy:
Eduarda Buarque
Photo:
Milena Paulina, Wendy Andrade