Dove, in its new global approach, reinforces its commitment to inclusion and diversity, highlighting beauty in all its forms. The brand launched a campaign called “A Seat in the Sun,” which questions whether the beach—associated with summer and Brazil’s 40-degree weather—is really democratic and welcoming to all body types.

As part of the initiative, Dove developed wider and stronger beach chairs to ensure the comfort of people with larger bodies. These chairs were distributed for free on popular beaches, integrating a larger project that includes a space in Leme, Rio de Janeiro, dedicated to discussing topics like fatphobia, accessibility, and inclusion.

Client

Dove

Role

Art Direction
Graphic Design

Year

2023

Awards

Cannes Lion 2023
Bronze in Outdoor

Clube de Criação
Silver in Direct Marketing

Clube de Criação
Bronze in Public Relations

Effie Awards Brazil

TikTok Awards
Best Campaign focusing on DE&I

Press

Uol
Meio & Mensagem
B9
Propmark
Update or Die!
Terra

Team

Agency:
SOKO

Creative Direction:
Elisa Gerber

Art Direction:
Rafaela de Prada, Morgana Ávila

Design:
Rafaela de Prada, Morgana Ávila, Eduarda Nieto, Gabriela Kalix

Copy:
Eduarda Buarque

Photo:
Milena Paulina, Wendy Andrade