Croa
In the debut album by Flor de Mururé, a transmasculine artist from the Amazon, afro-brazilian spirituality and gender identity intertwine in a dialogue of vibrant colors and symbolic images. Titled Croa, which means “head”, “north” and “trodden path”, the album explores the deep connection between the material and spiritual world, weaving references from Candomblé and Umbanda with Flor’s personal trajectory.
Through the photographic work of the artist and creative director Rafaela Kennedy, the idea was to translate Flor’s paths through colors, tones and icons that referred to the history of the album and its religious connections, almost as if they determined points in the trajectory and indicated the path that Flor continues during production, which is still a story told.
Client
Flor de Mururé
Role
Art Direction
Graphic Design
Year
2024
Press
Carta Capital
Diário de Pernambuco
EBC Rádios
G1
O Liberal
Team
Studio:
Psica
Creative Direction and Photo:
Rafaela Kennedy
Art Direction and Design:
Rafaela de Prada
Stylist:
Flor de Mururé
Beauty:
Isabella Pamplona