Pride Everyday
June 28th is LGBTQIAP+ Pride Day, but the cause goes far beyond a single day. That’s why we created #PrideEveryday with Quem Disse Berenice: a calendar built in partnership with various LGBTQIAP+ individuals, highlighting important dates for the community, to remind us that every day is a day of pride and to promote inclusion and representation throughout the year, not just during Pride Month in June.
The calendar will be sold, and all proceeds will be donated to projects within the community. Additionally, the brand aims to promote inclusion, support the community, and advance education and awareness.
“Freedom is our essence. It is very natural for us to amplify actions around diversity. Continuing to believe in freedom means supporting and giving visibility to people so they can be free to be who they want to be, and this includes questioning the discourses that delegitimize those who live without their full rights,” says Renata Gomide, Director of Branding and Brand Communication at Boticário Group.
Client
Quem Disse Berenice
Role
Art Direction
Graphic Design
Year
2021
Press
Team
Agency:
SOKO.CX
Creative Direction:
Isabela Marangoni
Head of Design:
Roma Martins
Art Direction:
Rafaela de Prada, Lucas Andrade, Lucas Ramos
Graphic Design:
Gabriel Gahesa
Making of Photos:
Roma Martins