Gigantices
Danoninho is committed to encouraging children to take actions and have attitudes that help the world by donating clothes and toys. Starting from the idea that if clothes no longer fit and toys are no longer used, this could be useful for someone.
We call these attitudes Gigantices (Great Acts in english, but it doesn’t sound the same, does it?), because even though they are done by little people, they are of great value. That’s why Danoninho called Titi Ewbank Gagliasso, daughter of Bruno Gagliasso and Giovanna Ewbank, to be the leader, the face and the spokesperson for this action, exploring Danoninho’s red and childish universe and adding value to a film that is a fun from start to finish, bringing the brand’s fun to the campaign and making it understand that everything can be fun, including helping others.
Client
Danoninho
Role
Art Direction
Year
2022
Press
Team
Agency:
SOKO.CX
Creative Direction:
Elisa Gerber
Art Direction:
Morgana Ávila, Rafaela de Prada
Copy:
Beatriz Brandão
Content:
Paula Moraes, Rafaela de Prada
Photo:
Wendy Andrade