Braba is a Spotify playlist celebrating Funk and Brega Funk music and culture, created for the Decoding Identities course at AprenderDesign.

The playlist has three pillars that guide the visual system: raw, resistant and impactful. The identity features a large, heavy and acclaiming title, a direct reference to the typography on dance banners. The base behind delivers the explosion of rhythms and the chroma effect is inspired by the brass instruments present in the sounds of Funk and Brega Funk. Modern, democratic and popular, with a title based on the Arial typographic family used to support the other pieces, the playlist is based on an easy-to-manipulate system, with a rhythmic grid and versatile images.

The visual identity connects with the reality and life history of Brazil’s favelas and outskirts, bringing representation and identification with the daily lives of those who live this reality.

Client

AprenderDesign

Role

Graphic Design
Art Direction

Year

2021

Press

Criacura
Decoding Identities Student Showcase

Team

Creative Direction:
Carlos Bocai, Julia B. Aguiar

Design & Art Direction:
Rafaela de Prada, Lucas Ramos, Matheus Franceschi